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Top 13 Reasons to Publish Your Videos on YouTube Instead of Hosting Them on Your Website, Podcast, TV Channel, App, or E-commerce Website

If you're considering where to publish your videos, YouTube is a popular choice for various reasons. Here are some factors you might consider.

Top 12 Reasons to Publish Your Videos on YouTube Instead of Hosting Them on Your Website, Podcast, TV Channel, App, or E-commerce Website

Content Types and Popular Appeal

  1. You upload videos of cats, silly falls, extremist speeches, or childish jokes filmed in front of your couch.

Monetization and Ads

  1. You are comfortable with intrusive ads being displayed to your viewers, or even if you do mind, you are okay with ad removal being available only through premium subscriptions, with the revenues going to YouTube instead of yourself.
  2. You are naive enough to believe that you can make a fortune on YouTube, even though less than 0.001% of YouTube posters earn more than the equivalent of the minimum wage, and you will be closer to the price of a cup of coffee per week for years.

User Engagement and Audience

  1. The automatically recommended videos after yours do not bother you.
  2. When embedding videos, you want visitors to your website or users of your app to quickly leave to watch other videos.
  3. The view count doesn't matter to you.
  4. The view count does matter to you, but you're willing to pay for it.

Ownership and Control

  1. You are generous and willingly give YouTube/Google all the rights to your video.
  2. You accept that you can only be found deep in the YouTube catalog.
  3. You do not want to know who is watching your content.
  4. You do not want to monetize your videos yourself.

Other Considerations

  1. You do not want to be a "TV channel" among 2000 but rather a "YouTube channel" among 200 million.
  2. You are a government institution, a public entity, or a company that pays its taxes, and you want to encourage and promote Google's tax evasion.

Experience a refreshing approach that prioritizes content ownership, targeted audience engagement, brand recognition, and personalized monetization options instead

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Article written by
Sylvain Corvaisier (LinkedIn)Corvaisier Sylvain Independent Streaming Engineer
Last modified: September 18th, 2023

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