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Boost Your Ad-Supported Streaming Revenue with Watch Time Optimization

In the dynamic world of Ad-Supported Video on Demand (AVOD) and Free Ad-Supported TV (FAST) channels, content is king. But not just any content. The key to unlocking sustainable revenue growth and viewer retention lies in the realm of watch time. If you're looking to optimize your AVOD or FAST channel, focusing on watch time is not just an option—it's a necessity.

Why Watch Time Matters in AVOD and FAST Channels
Watch time, or the total length of time viewers spend watching your content, is a critical metric for any AVOD or FAST channel. It's not just about the quantity of views a video receives, but the quality of those views as well. The more time viewers spend watching, the more likely they are to encounter and engage with ads, boosting your ad revenue in the process.

In addition to boosting ad revenue, longer watch times also contribute to better viewer retention. If viewers stick around for one video, they're likely to stay for another. This creates a positive feedback loop that not only increases your current ad revenue but also sets the stage for future growth.

Maximizing Watch Time: The Key Strategies
To maximize watch time, you'll need a clear understanding of your audience and the content they crave. Here are some key strategies to consider:

Curate High-Quality Content: This may seem obvious, but it bears repeating. Your audience will stick around for content that captures their attention and keeps them engaged.

Optimize Video Length: Not all content should be the same length. Pay attention to audience retention graphs to identify the optimal video length for your audience.

Implement a Smooth User Experience: The easier it is for viewers to find and consume your content, the more likely they are to stick around. This means ensuring a seamless, intuitive user interface and a reliable streaming service.

Invest in Personalization: A personalized viewing experience can increase viewer engagement, and thus watch time. This could involve things like personalized recommendations based on viewing history, or personalized ad experiences.

Promote Binge-Watching: Encouraging viewers to watch multiple videos in one sitting can significantly boost your total watch time. This can be achieved through strategies like creating series or playlists, or using end screens and annotations to guide viewers to the next video.

The Bottom Line
Watch time is more than just a metric—it's a reflection of viewer engagement and a key driver of ad revenue. By focusing on watch time, AVOD and FAST channels can ensure they're delivering the quality content their viewers demand, while also maximizing their ad-supported revenue potential.

In an era where attention is the new currency, mastering watch time is no longer a luxury—it's a business imperative. So if you're ready to unlock the full potential of your ad-supported streaming service, it's time to get serious about watch time optimization.

Maximize your audience's watch time and minimize your cost per view to enhance profit margins in any ad-supported streaming business model

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Article written by
Sylvain Corvaisier (LinkedIn)Corvaisier Sylvain Independent Streaming Engineer
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