Mastering End-to-End Streaming Technology: Why It Matters More Than Ever

In the streaming industry, certain features are often framed as complex and resource-intensive, requiring costly licenses, services, and months of development. MultiView, which allows multiple streams to be displayed simultaneously, is one such example. However, with true end-to-end mastery of streaming technologies, results can be achieved faster than expected—without third-party dependencies.

Recently, a customer expressed interest in a MultiView feature for iOS but was uncertain about the level of effort required. Rather than engaging in lengthy discussions or roadmap planning, a fully functional prototype was delivered within two days, capable of displaying four streams simultaneously on an iOS device.

How It Was Achieved

This rapid development was made possible through complete in-house management of the entire streaming pipeline:
✅ Transcoding: Fully managed in-house
✅ Packaging: Fully managed in-house
✅ Distribution: Fully managed in-house
✅ iOS Development: Fully managed in-house

The Results

Despite the complexity of handling different framerates and content types—a demanding scenario for any MultiView implementation—the prototype demonstrated outstanding performance on a 2022 test device:

📉 CPU usage: Consistently low, between 0–2%, never exceeding 15%
💾 Memory usage: Only 20 MB
All this was achieved without third-party SDKs or licensing fees—just efficient engineering from end to end.

The Advantage of End-to-End Mastery

Many providers justify delays, additional costs, or licensing fees by emphasizing the complexity of streaming workflows. However, when the entire pipeline—from transcoding and packaging to distribution and playback—is fully controlled, such optimizations become second nature.

Why Requesting Rapid Demos Matters

When evaluating streaming providers or considering a new feature, it can be valuable to request a proof of concept—whether for a week or a month. Providers with true end-to-end expertise can often deliver results quickly without the need for endless roadmap meetings or additional licensing fees.

In the end, a working prototype speaks louder than any sales pitch.

Article written by
Sylvain Corvaisier