Customer Focus #1: Sky's Viewer-Centric App Enhancing Olympic Broadcasting

In an ever-evolving streaming landscape, Sky Switzerland is at the forefront of customer-centric innovation, especially during globally significant events like the Olympics. By aggregating content from a variety of international broadcasters, Sky’s streaming app is transforming the way sports enthusiasts experience the Olympics.

A New Paradigm in Olympic Broadcasting

For years, viewers have been limited by the coverage choices of their national broadcasters, often leading to frustration. Missing out on a favorite sport, being forced to watch commercials, or enduring lengthy studio discussions while key events are unfolding elsewhere have been common complaints. Sky is addressing these issues head-on with a streaming app designed with the customer in mind.

For example, On August 9th 2024, Sky’s streaming app offered a unique lineup, bringing together seven live TV channels from across Europe, including BBC One from the UK, Srf Zwei from Switzerland, Eurosport 1 from Germany, RTS 2 from Switzerland, RSI La 2 from Italy, and France's France 2 and France 3. This array of options empowers viewers to craft their own Olympic viewing experience. Whether it's choosing a broadcast that focuses on a specific sport, avoiding commercial breaks, or switching away from studio commentary to catch live action, Sky's app provides unparalleled flexibility.

Empowering Viewers with More Choice

The aggregation of multiple channels within Sky’s app offers a significant advantage: viewers can watch more disciplines and events than what any single broadcaster might prioritize. This capability is particularly valuable during the Olympics, where numerous events occur simultaneously across different sports. With Sky’s streaming app, viewers have the freedom to navigate between different live feeds, ensuring they don’t miss out on any critical moments.

Sky's Streaming App Revolutionizing Olympic Broadcasting

Sky's Streaming App Revolutionizing Olympic Broadcasting

Sky's customer-focused approach ensures that the app is easy to use, with seamless transitions between different channels. This intuitive design minimizes the risk of missing key moments during live events, making it an essential tool for sports fans who value a dynamic and uninterrupted viewing experience.

Looking Ahead: Potential for Enhanced Features

While Sky’s streaming app currently excels in aggregating content, it also lays the groundwork for future enhancements. As the industry continues to evolve, there’s a growing interest in features like multiview, which allows users to watch multiple streams simultaneously. Although Sky has not yet integrated multiview, the app’s current structure positions it well for future innovations that could further enhance the viewing experience.

For those interested in the potential impact of multiview and other advanced features on streaming, explore our detailed analysis here.

Sky’s streaming app is setting a new standard in customer focus, particularly during global events like the Olympics. By aggregating content from a diverse range of international sources and prioritizing viewer choice, Sky is offering a more personalized and flexible viewing experience. As streaming technology continues to advance, Sky remains a leader in delivering services that cater to the evolving needs of its audience.

Article written by
Sylvain Corvaisier