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Twitch Implements Ban on Multi-Streaming: A Closer Look at the Simulcasting Policy Change

In a surprising move that has sent ripples throughout the streaming community, Twitch, the world's leading live streaming platform, has recently updated its policy regarding multi-streaming or simulcasting. Previously limited to only partners and affiliates, this ban now affects all streamers on the platform. This significant change is designed to reinforce Twitch's commitment to exclusivity and provide a unique experience to its audience. In this article, we'll delve into the details of this new policy and explore its implications for content creators and the streaming landscape.

Understanding Multi-Streaming and Simulcasting

Multi-streaming, also known as simulcasting, refers to the practice of broadcasting a live stream on multiple platforms simultaneously. This allows streamers to reach a wider audience by tapping into different viewer bases across various platforms. Until recently, only Twitch partners and affiliates were permitted to multi-stream without violating Twitch's terms of service.

The New Ban on Multi-Streaming

Twitch's updated policy now bans all streamers, irrespective of their status as partners, affiliates, or newcomers, from engaging in multi-streaming. This means that content creators can no longer broadcast the same live content on both Twitch and other platforms like YouTube, Facebook Gaming, or Mixer (if applicable).

This decision aims to promote exclusivity and encourage viewers to choose Twitch as their preferred platform for accessing live content. By preventing multi-streaming, Twitch hopes to maintain a more focused and immersive experience for its viewers, ultimately benefiting both streamers and their audience.

Twitch Implements Ban on Multi-Streaming: A Closer Look at the Simulcasting Policy Change

Implications for Streamers

While the ban on multi-streaming might disappoint some streamers who enjoyed the flexibility of reaching a wider audience, there are potential upsides to consider. By focusing exclusively on Twitch, streamers can potentially build a more dedicated and engaged viewer base. This can lead to increased opportunities for monetization through subscriptions, donations, and advertisements on a single platform.

Additionally, streamers can take advantage of Twitch's robust features and tools, such as Bits, Emotes, and integrations with other services, which contribute to a more interactive and rewarding experience for both creators and viewers. Embracing Twitch's exclusivity might require a shift in strategy for some streamers, but it could also lead to stronger community-building and more sustainable growth.

The Landscape of Live Streaming Platforms

Twitch's decision to enforce this ban on multi-streaming reflects the competitive nature of the live-streaming industry. Other platforms, recognizing the value of exclusive content, have also been exploring ways to retain their content creators and audiences. This movement towards exclusivity underscores the importance of selecting the right platform to engage with a target audience effectively.

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Article written by
Sylvain Corvaisier (LinkedIn)Corvaisier Sylvain Independent Streaming Engineer
Last modified: August 27th, 2023

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