What is DOOH (Digital Out-of-Home)?

DOOH stands for Digital Out-of-Home, which refers to digital advertising and content displayed on digital screens or signage in public spaces. It is a modern form of advertising that utilizes digital technology to deliver dynamic and targeted messages to consumers in various locations outside of their homes.

Digital Signage, on the other hand, is a broader term that encompasses any form of visual display, including both static and dynamic content, used for informational or promotional purposes. It includes traditional static signs, as well as digital screens, video walls, interactive kiosks, and other digital displays that can showcase multimedia content such as images, videos, animations, and real-time data.

DOOH is a specific application of Digital Signage that focuses on delivering advertising content to a targeted audience in public areas, such as shopping malls, airports, bus stops, train stations, stadiums, and other high-traffic locations. It enables advertisers to reach a larger audience and engage viewers with dynamic and contextually relevant content.

Article written by
Sylvain Corvaisier

Independent streaming and iOS engineer

Last modified: December 29th, 2024