How does an online video provider differ from YouTube?

Online video providers (OVPs) differ from YouTube and other user-generated content (UGC) websites in various aspects, including the focus on recommendation algorithms for competitors, limited advertisement choices, higher commission rates, and the utilization of the previously mentioned keywords.

Recommendation algorithms: YouTube and UGC websites often focus on promoting content that keeps users engaged on their platform, which may include recommending videos from competitors. In contrast, OVPs may focus more on promoting content from their clients or specific partners, thus minimizing the exposure of competing content.

Advertisement choices: YouTube and other UGC websites typically have a predefined set of advertisement options, limiting content creators' ability to customize ad placements or formats. OVPs, on the other hand, may offer more flexibility in terms of ad options, allowing content creators to tailor their monetization strategies.

Commission rates: YouTube and UGC websites usually take a substantial portion of the revenue generated from ads and other monetization methods, which can be a significant drawback for content creators. OVPs may provide more competitive commission rates, allowing creators to retain a larger share of their earnings.

Features: OVPs can provide many additional features such as subscription-based streaming, 24/7 streaming, video monetization, premium content access, live event pay-per-view, member-exclusive streaming, payment gateway integration, secure video streaming, video-on-demand paywall, content protection, and revenue generation to offer additional features and benefits not typically available on YouTube and UGC websites. These features may include advanced content protection, pay-per-view options, and more personalized monetization strategies.

By providing more control and options to content creators, OVPs can position themselves as a more attractive alternative to YouTube and other UGC websites.

Article written by
Sylvain Corvaisier

Independent streaming and iOS engineer

Last modified: December 31st, 2024