Getting a Roku App for My Content: A Comprehensive Guide for Streaming Content Owners

In the world of streaming, Roku stands out as a leading platform with over 60 million active users in the U.S. alone. As a content owner, getting a Roku app for your content can significantly increase your visibility and generate new revenue streams. This article will guide you through the process of creating your own Roku channel.

Why Create a Roku Channel?

Creating a Roku channel offers several benefits. It not only increases your visibility but also provides an opportunity to monetize your content through advertising, subscriptions, or in-app purchases. With Roku's extensive user base, your content has the potential to reach a vast audience.

How to Create a Roku Channel

There are two primary methods for creating a Roku channel: using the Roku Software Development Kit (SDK) or the Roku Direct Publisher.

Roku SDK Developer

The Roku SDK Developer method allows for a more customized user experience but requires advanced technical skills. If you're not a developer, you might need to hire a professional to create your channel using this method.

Roku Direct Publisher

The Roku Direct Publisher is a more accessible option, especially for content owners with limited resources. It allows you to create a Roku channel without any coding knowledge. The most crucial part of this process is connecting your video content, which is managed through your Roku content feed, also known as the Roku JSON feed.

Monetizing Your Roku Channel

There are several ways to monetize your Roku channel:

• Subscriptions: Offer premium content that requires a monthly or annual subscription fee.
• Advertising: Include pre-roll and mid-roll ads in your content to earn advertising revenue.
• Pay-per-view: Charge viewers a one-time fee to access specific content, such as movies or special events.
• Sponsorships: Find companies to sponsor your channel and receive payments in exchange for featuring their products or services

Conclusion

Creating a Roku channel for your content can be a profitable venture, providing you with a platform to reach a wider audience and generate revenue. Whether you choose to use the Roku SDK Developer or the Roku Direct Publisher, the key is to provide valuable content that resonates with your audience.

Article written by
Sylvain Corvaisier

Independent streaming and iOS engineer

Last modified: January 9th, 2025