What is HbbTV (Hybrid Broadcast Broadband TV) ?

HbbTV is an open, industry-wide standard that combines traditional broadcast television with broadband internet services, delivering an interactive and enriched viewing experience. It enables viewers to access additional features like video-on-demand (VOD), catch-up TV, electronic program guides (EPGs), targeted advertising, and interactive applications directly through their televisions. HbbTV utilizes existing web technologies such as HTML5, CSS, and JavaScript, along with DVB (Digital Video Broadcasting) standards, to ensure seamless integration across devices and regions. It also supports advanced accessibility options, including customizable subtitles, audio descriptions, and multi-language support. This standard enhances traditional television by enabling hybrid functionality, where content can be delivered via both broadcast signals and broadband connections. HbbTV also supports second-screen synchronization, allowing complementary content or controls on connected devices like smartphones or tablets. It serves as a bridge between traditional linear broadcasting and internet-based streaming services, giving broadcasters and service providers a way to compete with OTT platforms while offering viewers a unified and versatile TV experience.