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What is FAST?

FAST, also known as Free Ad Supported TV, refers to a category of streaming channels or services that offer free access to content supported by advertisements. These channels are typically available through streaming platforms and provide a range of TV shows, movies, and other video content without requiring a subscription fee.

Here are some key characteristics of FAST channels:

1. Free Access: FAST channels are accessible to viewers without requiring a paid subscription. Users can watch the content at no cost, making them an attractive option for those looking for free streaming options.

2. Ad-Supported Model: FAST channels generate revenue through advertising. Advertisements are inserted into the content, typically before, during, or after the videos, allowing the service to offer free access to the content while still generating revenue from advertisers.

3. Content Variety: FAST channels often provide a wide range of content, including TV shows, movies, documentaries, news, and more. They may offer both licensed content from various providers and original programming specific to the channel or streaming platform.

4. Streaming Platforms: FAST channels are typically available through streaming platforms or services that curate and distribute a collection of ad-supported content. These platforms aggregate content from various providers and make it accessible to viewers through a unified interface.

5. Targeted Advertising: Advertisements shown on FAST channels often utilize targeted advertising techniques, leveraging viewer data and demographics to deliver more relevant and personalized ads. This allows advertisers to reach their target audience effectively and maximize ad engagement.

6. Limited or No On-Demand Options: FAST channels primarily offer scheduled programming, similar to traditional broadcast television. While some platforms may provide limited on-demand capabilities, the focus is often on providing a curated linear channel experience.

FAST channels have gained popularity as a free alternative to subscription-based streaming services. They provide access to a range of content genres while incorporating advertising to support the service. By offering a no-cost streaming option, FAST channels enable viewers to enjoy video content without the financial commitment of a subscription fee.

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